“By this point, we had reformulated and crafted our mission statement in a way that we had much more success the second time than if we had gone to market with the first run,” he says. ![]() With a great deal of patience and willpower, they were finally able to hit the market with an organic product in 2007.īirchby notes that while these setbacks delayed growth, they ended up benefiting the company in the long run. In the three years it took to get to market, the company experience production and manufacturing issues, false promises from labs, and a devastating warehouse fire. There were many hurdles that COOLA had to navigate. When he moved to California for graduate school, Birchby experienced an organic lifestyle for the first time and instantly connected with the area’s quintessential laid-back attitude, which became the inspiration for the COOLA brand. Company founder and chief eco-entrepreneur, Chris Birchby, recognized the public’s general perception of sunscreen as being heavy, greasy and a hassle, so he set out to create a lightweight, organic sunscreen that could be easily added to a daily routine.īirchby hadn’t been fully attentive to the dangers of the sun until both of his parents were diagnosed with melanoma. COOLA is passionate about making healthy suncare products that people love to wear every day.
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